Tuesday 28 April was the third gathering of a group of SaaS companies in Scotland. I am lucky enough to facilitate the discussion. It is some of the most fun I have. This time round we concentrated in customer acquisition. You can see some of the ideas shared in more detail here. Follow this link to find a list of all the great companies that participate.
The main topic was the benefits of Inbound v Outbound approaches. I also posted on Medium about some of the thoughts stimulated:
The Best Way to Grow the SaaS Revenue Model?
Openness and sharing
Whatever tactics you favour, SaaS growth is not an easy nut to crack. One thing we can do is help each other get there. There is a already a great spirit of openness and sharing when the group gets together. I also love the eMail Alan Bonner sent after the event. Some great ideas. I have shared the full text on the Ideas page.
Ways of sharing
I have a couple of other ideas which might help things along….
There is very little data available on the SaaS marketplace. I have made a start on building something for Scotland. Have a look at my SaaS Scotland page for a collection of 192 Scottish SaaS companies. I would love to add to this database if you know of others that I have missed. I will also look to add more than just basic data in due course.
We already have a LinkedIn Group for SaaS. I have now switched this to be an open group. Feel free to join in. I will be honest and say that I am not convinced by LinkedIn as a way of sharing and engaging. So I have also set up a Slack channel. Drop me a line if you would like to contribute.
Kenny Fraser is the Director of Sunstone Communication and a personal investor in startups.