There is a famous quote from Dwight D Eisenhower in his role as a General. “In preparing for battle I have always found that plans are useless, but planning is indispensable.”
I agree with this as do many others. Dave Kellogg, CEO of Host Analytics put it top of his list in this recent selection of quotes. The sentiment sort of chimes with my practical experience. It is one of those wise sayings. But quite hard to pin down why it fits so well with the real world.
The Joys Of Planning
Start with planning. I have spent a disturbing part of my life preparing, discussion and reviewing plans. Business plans, actions plans, personal plans, whatever. The process works well for:
Of course planning is also the best possible way to create a plan. But don’t let the disappointment of the end result put you off!
Don't Make A Plan For Your Startup
So why are plans useless?
Find time for planning. Invest in space and freedom to debate and discuss. Write down the results. Then enjoy a laugh about it when you look back. Don’t try to live by it. Use the process not the plan.
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Kenny Fraser is the Director of Sunstone Communication and a personal investor in startups.