Strategy, leadership and partnership for a better business

Sunstone Communication is based in Glasgow, Scotland and works with companies across the globe. Depending on the day and my mood, I might describe myself as a management consultant, strategist, advisor, mentor or all of the above. What do any of these words really mean? After all an experienced Doctor may be a consultant and an insurance salesman may call themselves an advisor. And I am certainly neither of those things.

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I will help you build a better business

Working with Sunstone Communication is all about growing and developing your business and your team. I specialise in:

Leadership - Mentoring, advice and support to help you and your team become better leaders.
Strategy - Develop and execute business strategy based on 30 years of global experience and deep specialism in the business and wider impacts of mobile, digital and communications technology.
Partnerships - Build partnerships between organisations seeking to extend their market internationally, broaden their product offering or innovate using mobile and digital.

The Sunstone Four Cs

Choice - Business is about making the best decisions. You know your business better than me. 9 times out of 10 you will make the same decision with or without my advice. But you will be better informed about the opportunities and risks of your choice. And the 10th time you may avoid a big mistake.
Context - Clear thinking about the local and global business environment based on experience in more than 40 countries. Political, regulatory, economic, environmental and social context.
Change - Executing any strategy, grasping an opportunity or responding to challenges requires change. Successful business change is a jigsaw of human behaviour, stakeholder dynamics and interests, and process and system improvements. I have spent 32 years navigating businesses through to the benefits of change.
Calm - Change is always an opportunity for business. Yet both the speed and the magnitude of change are growing fast. I bring the positive, realistic and level headed thinking is required to make decisions.

Two NOs in my business strategy

The main purpose of strategy is deciding what NOT to do. I have experience across a wide range of business challenges and activities and I have made my choices. Two things Sunstone does not do:

Fundraising - I do not want to take the lead in raising money for any business. If your only reason for talking to me is to seek investment, please don’t waste your time.
Selling - I don’t sell other people’s products or services. If you are looking for a representative or agent, I am not interested.

Why Kenny Fraser?

I have spent more than 30 years in business. I am a qualified chartered accountant and had a long career as a management consultant and business leader with PwC, the world’s leading professional services firm. Independence, integrity and honesty are integral to everything I do.

Since 1994 I have specialised in the mobile, digital and communications sectors. I have deep experience of the business of technology and its impact on the wider business world. I have advised multi-national corporations in more than 40 countries. And I am a director, mentor and adviser for a number of tech startups today.

You can find out more about my thinking and approach to business by reading my blog on sunstonecommunication.com or downloading free tools and eBooks. Or start building a better business by making an initial appointment for free.

What my clients say...

I have been advising major clients and new businesses in the mobile and digital world for more than twenty years. A small selection of comments from my friends...

"I have worked with Kenny for over six years. During that time he has supported me in building and growing a multi billion pound business. He has in depth strategic understanding of enterprise communications, especially mobile, on a global basis and is a valuable source of advice. He also works consistently to build business relationships which are long term and focused on mutual benefit.”
Mobile CEO

I have known and worked with Kenny for over 5 years. He is one of the most knowledgeable people in my industry, his advice and guidance has been extremely valuable in helping me move businesses forward. He is smart, hard working and honest, in addition he has a great sense of humour that makes working with him enjoyable and fun."
Campbell McLean, Chief Architect Telefonica

"In the ten years we have worked on local, regional and global projects, Kenny has been an incredible influence on his team and clients to jointly deliver brand defining project. In working with Kenny on projects with globally known telecom brands, his client focus and perseverance to meet and then exceed client expectations is second to none”
Carl Erickson, CEO Beacon Worldwide

"Kenny is someone you want as part of your team. He always seems to have capacity to understand how you are, what your requirements or challenges are, whilst delivering on his own goals. Kenny is a quietly driven person, capable of strategic thinking in addition to being very organised, diligent and reliable. I worked at Vodafone for 14 years during which Kenny bid and won many important pieces of work for PwC. He has great skill and energy to network across the organisation, thus maximising the effectiveness of the team that he was part of. I attribute much of PwC’s success down to Kenny; he linked one piece of work to the next and never forgot that you are only as good as the last assignment."
Nick Bragg, Links Consulting

I have known Kenny for around 10 years. During that time we have built a strong relationship support by his consistent focus on long term strategic benefit. He is highly knowledgeable about the Telecoms industry in the UK and globally. He has high professional standards and is very focused on helping his clients achieve successful business outcomes.”
Mark Leonard, Executive Vice President COLT

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